‘Web design’ is a term which spans several stages of the digital project lifecycle.
We start the process by prototyping the site’s pages using wireframes to get a feel for how the user is going to interact with the site’s content. We map out each page and its elements so that we can start to get a feel for the size of the elements in relation to one another and the position of the elements on the page. At this point we can start to realise the user journey, where the calls to action are going to sit and what they are going to be.
The end result of this process is a wireframe for each page (or sometimes a live wireframe prototype) which you have agreed and feel happy with.
While we’re developing the wireframes we are also planning and researching the site’s creative treatment. This is usually a collection of examples of designs, typographic styles, textures, colours and anything else we can find that will help us determine what the website’s creative treatment should be. We also start to consider if there needs to be any illustration or bespoke imagery created for the site. Often stock imagery just won’t cut it and we need to create something especially for you, something which reflects your company’s brand and something interesting instead of business stock photography which can make the site feel a bit flat.
Once we have approved wireframes and a clear idea of the creative treatment, we can then let the designers loose on the interface design. They take guidance from the wireframes and creative research and set about creating an interface which works for you and your users.
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