Our process is designed to generate websites, content and apps which engage and delight audiences.
We start by understanding your objectives and how our work can support them.
We place the user at the centre of the IA planning and page design process.
We plan user paths to conversion and measure their fiction & effectiveness.
We build powerful content & customer relationship management systems.
We train your team and help you create epic, lead-magnet branded content.
We build, we measure, we test, we learn. We repeat.
Most membership organisations are great at organising dinners and networking events for their members. They understand that giving their members a way to connect with one another is one of the most valuable aspects of their membership offering.
But by also facilitating connections and enabling conversations in an online space, membership organisations can enhance brand affinity and add more value for members. Having an engaged digital community is a massive asset for any organisation.
Worship Digital have worked with us for over two years. They helped us to redevelop our website, and incorporate a responsive and flexible CMS. We have found Worship to be both creative and responsive to our needs. The support since going live has been extremely good, and we look forward to working with Worship to ensure our site remains current and responsive to the needs of our members.
Gathering data on user behaviour enables membership organisations to make better decisions around events, membership offerings, training, certification and accreditation, and the list goes on.
In addition to knowing which content is getting the most traction, knowing which of the membership benefits each member is using enables you to cross-promote additional services to them.
So if John from Smithson Industries has been to 3 events this year all focussed on manufacturing and doing business in China, there’s a good chance that he’d buy access to a training event on that same subject. If you can’t generate a report on who’s done what in the past 12 months, you can’t cross-sell. This makes generating additional revenue much harder.
86% of our customers have bought from us 4 times or more
Most membership organisations have got some serious history. The newest one we’ve ever encountered was formed 20 years ago and they consider themselves ‘young’.
With history comes well-established systems and structures which can be a challenge to change. If these legacy systems and structures are used to determine the website’s structure, content and functionality, there’s a good chance the user will form the view that the organisation doesn’t understand them and can’t help them.
Once that happens, it’s hard to convince someone to part with money to join, even if some of the membership benefits seem interesting.
We give away a limited number of free digital strategy & website advice sessions each month – books yours now.