Information architecture

Determining how your website’s content and assets are going to be organised is a key part of the website planning process.

We have to consider the user personas (developed in the user experience phase) and what they want and need on the site. We also consider the user journey and how users are going to flow through the site’s content and achieve their goals.

We also have to consider how the site it going to grow over time, and where any additional content and assets are going to slot in.

Eliminating this early step from the planning process tends to result in projects that are not user-focused and lack strategy and in turn this fundamentally effects the site’s success and return on investment.

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or call 0161 236 1188