We use the latest thinking and industry best practice to attract visitors and convert them into sales.
Measurable objectives with a comprehensive marketing plan for your website.
Content structure which reflects user behaviour, needs and expectations.
Planning frictionless paths we want users to follow through to conversion.
System integration for fulfillment and customer service delivery.
Ongoing creation of traffic attracting blog posts, videos and visual assets.
We build, we measure, we test, we learn. We repeat.
When an ecommerce website is not performing as well as its owner would like, it’s often blamed on the website’s look or the product images for example.
The reality though, is that there are often a combination of factors that are causing visitors to leave without converting. They could be anything from concerns about the site’s security, to the checkout taking too long, to the delivery charges being too high.
So take the time to view the site through the eyes of a typical user. One way to do this fairly cheaply is by getting a few users to navigate to a product and purchase it while you watch them. You should start to see the points at which there’s friction in the process and from this you can plan the action you’re going to take.
“Worship bring a wide range of knowledge to the table meaning all the factors for success are considered, not just aesthetics.”
Imagine this scenario. A user, let’s call her Claire, searches for a product you stock. She looks through the search engine results and your ecommerce website is there (because you worked your backside off to get it ranking well for your product search terms). Awesome.
Claire clicks the link to your website but when she arrives it’s not been optimised for her device. She does her best to navigate the site but it’s a frustrating experience at best. Not so awesome.
At this point, even though Claire found what she was looking for, she knows that buying it will involve pinching and zooming her way through the checkout. She decides to buy it later when she’s in front of her laptop. Opportunity lost. Definitely not awesome.
126 projects complete with 99.2% of clients very happy
‘It can’t be done!’, ‘Don’t even try!’ We hear that a lot. And it’s true of course. If you want to compete with Amazon on price, user generated reviews, or shipping speed/price, it won’t be easy to win. But why not compete on something Amazon doesn’t do so well?
Imagine an independent digital camera retailer offering everyone who buys a camera free access to a 10-part instructional videos series called ‘The complete guide to taking amazing photos with your DSLR’. Would you pay an extra £20 for the camera to get access to that? I would.
The Davids can compete with the Goliaths. They just have to select their battles with a little more creativity.
We give away a limited number of free ecommerce website advice sessions each month – books yours now.