Twitter has grown enormously in the last few years and is now an important channel for social media engagement. As smartphones have become commonplace, Tweeting and monitoring the tweets of others throughout the day has also become second nature for many people creating great opportunities for audience engagement.
We can create an app or mashup which pulls certain words or hashtags out of the Twitter stream. We can then present that information in an interesting way using graphics, graphs, maps, etc.
One of the most important things to remember when planning a Twitter project is that, just like any other channel, people have to be given an incentive to participate. Asking people to Tweet something for the benefit of your company comes with a price tag!
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